Social Responsibility of McDonald's Case Study Example | Topics and Well Written Essays - 500 words

Social Responsibility of McDonalds - Case take up ExampleDevelopments in science and technology that enable the creation of new food products and the diminishing consumer pursuit in preparing food products on their own are two prominent factors. These two factors need to be handled by the food industry with sensitivity to society for the barter enterprises in this sector of industry to digest up to the ethical expectations in the manner in which they do business (Early 2002).McDonalds has recognized the need for providing organisational leadership to act responsibly in the perspective of society. This is reflected in the words of Jack M. Greenberg Chairman and boss Executive of McDonalds. Social responsibility is not a project or a program. Acting responsibly is the way McDonalds does business. Thus organizational leadership for the manner in which McDonalds attempts to do business in a socially responsible manner begins with top management and percolates to all segments of the organization. This has seen environmental and securities industry place initiatives come into place. In partnership with the Centre for Environmental Leadership in Business McDonald has targeted sustainable agriculture and conservation practices and standards within the McDonalds supply chain. This is one of the environmental initiatives. On the marketing initiative front, McDonalds has formed a consultative body to ensure humane treatment of animals and birds in the farms associated with the supply. Food safety is an issue of serious concern for McDonalds and maintains a high degree of professional responsibility and deep committedness to food safety requirements.