FACEBOOK AND TWITTER OFFER BUSINESSES BOTH OPPORTUNITIES AND Essay

FACEBOOK AND TWITTER OFFER BUSINESSES BOTH OPPORTUNITIES AND CHALLENGES - Essay Example Overall, both challenges and opportunities surface to businesses when using Twitter and Facebook. If no marketing activities were present on the social media sites, perhaps no consumer would be willing to pay for such sites. This is majorly because the social media, especially Facebook and Twitter, offer both consumers and businesses an opportunity to interact and share experiences with certain products and services. While most businesses use the social media for marketing and customer service, a vast majority of the consumers tend to offer valuable feedback and complaints via the same sites. This close interaction between businesspersons and their clients strengthens the bond between the consumers and the businesspeople. Owing to the critical service that consumers receive from respective businesses, it is appropriate to imply that few consumers would be willing to pay for the social media sites if there were no marketing activities in such sites. Essentially, they are consumers, and need information about the product they consume, probably from the marketers. Facebook and Twit ter offer the best platform for such marketing activities hence retaining several consumers. Although most marketers are genuine in their advertisements, some marketers have the tendency of posting what a majority of the social media users would consider inappropriate. Perhaps it is because the social media is a platform where people are supposed to have fun and any serious content that interrupts the conversation of fun lovers might appear inappropriate. In essence, oversharing of information by some marketers might be considered inappropriate, especially when such advertisements are unwarranted. Additionally, some marketers do not clearly examine the market segments hence posting would be offensive to some sections of social media users. Therefore, it is imperative that marketers be