MARKETING REPORT Essay Example | Topics and Well Written Essays - 2500 words

MARKETING REPORT - Essay Example In the last two years, the tourism revenues of the state have decreased especially that of Gold Coast City because of decrease in the number of tourists. The financial crisis that rooted from US and now influencing other countries of the world including Australia is posing great threats to the economies. The aim of the Australian tourism industry is to promote tourism by introducing innovative and effective marketing strategies. The Australian tourism target was $ 6.3 billion for 2014 as compared to $ 3.7 billion in 2002 and it requires the growth rate of 6% to achieve this level. However, there is a gap produced between the targeted and actual level. Although number of visitors is increasing because of the increasing corporate events however; the challenge is to close this gap by increasing the length of stay along with number of tourists. Government has planned to invest $410 million in the tourism industry of Australia in the next three years; however, the need of products and ser vices with effective marketing strategies to attract the tourists is not ignorable. Our proposal is to introduce Corporate Tourists Social Network (CTSN) service which will not only provide the corporate customers an opportunity to attend the corporate events in a more luxurious manner, but it will also enhance their social network by enhancing their interactions with each other and creating a linkage among them through online database. We have high expectations from our proposal because it will attract the corporate people by fulfilling their needs and meanwhile it will also improve tourism industry and investment opportunities in Australia. Australian Tourism Industry has been facing many challenges for the last two years because of financial global crisis. This project sets out the strategies of Australian Tourism and introduces a new tourism service. The topic area of this project is to research the